Steven Lopez created this purely 3D project in Adobe After Effects, utilizing scanned photo album pages, and a 3D camera with page peel transitions to deliver a virtual photo album. The spot is built to be customized for seasonal TUFF SHED offers, additional copy and different client photos and video.
Crosspoint editors Steven Lopez and Luke Bishop worked together to finish this piece utilizing Final Cut Pro and After Effects. Working with client provided stills and video, they worked to deliver a video that had a cohesive feel to match the Avalon brochure and branding. agency | Cactus edit + fx | Steven Lopez and Luke Bishop, Crosspoint
In 2010, KarshHagan tapped the talents of director Tony McNamara of Futuristic Films, and the team at Crosspoint to deliver another beautiful broadcast campaign for Pinnacle Bank. Tony shot Super 35mm, and the negative was transferred with a flat-pass look to HDCam. Tom Welborn edited in AVID Media Composer and Eric Anolin worked the Baselight color grade. Donald Corsiglia conformed, composited and finished in AVID DS. Original music composition by KH’s own Matt Nasi. agency | KarshHagan production | Futuristic Films edit | Tom Welborn, Crosspoint color | Eric Anolin, Crosspoint online + fx | Donald Corsiglia, Crosspoint music | Matt Nasi, KH
This week is kind of a continuation from last week’s epic delivery slip and fall. This awesomely vintage ad demonizes your local produce clerk into a grossly negligent moster. Dark and evil music escalates the scene until poor Gertrude’s stiletto slips across the wet tile, sending her bag, keys and apple,….. directly to the ground?…. Then, shooting, (literally), across the floor?… Speaking of negligence, streaks of water are blatantly visible from previous takes of the keys sliding. Did they really not have time to let the floor dry before another take? Even a fan on set to expedite the process? Or, are those grease streaks from slicking up the floor? We may never know. I can’t stop thinking about the scene in Tim Burton’s Batman, where Mrs. Wayne’s pearls fall to the ground as her son witnesses their murder. I don’t think this slip and fall really warrants that much drama, but what do I know. It’s like comparing apples to oranges. Also note the excellent job at looping the final shot… Just make it a freeze frame.
From our archive of over 2000 legal spots, this is by far the most physically demanding spot I have come across. I give props to any person, even stuntmen, who can do take after take of such a gnarly spill. Granted, I think this delivery driver had it coming. First, he rolls in driving a 2×2 1985 Toyota truck. I mean come on, Marty McFly rolled in the same year vehicle, but at least they sprung for the 4×4! I hope he has a boat load of sandbags in the bed because that rear-wheeled drive 2×2 is going to slide around corners as if it were “Too fast, too furious. Edgewater drift.” Second of all, he’s rocking a pair of cowboy boots. Anybody who has sported a pair of those knows, there is absolutely no traction whatsoever on the soles of those bad boys. He might as well be wearing hockey pucks for shoes, because when those soles freeze, they are slicker than Barry Melrose’s mullet. I just can’t get past how much that probably hurt. There are no crash pads, no spotters, just straight up coccyx to concrete.
In 2010, we finished two broadcast campaigns for blue onion and 20/20 Institute. The client message was delivered by celebrity sports figures in the Indianapolis and Denver markets. blue onion’s Tom Baldonado and Mike Heinrich travelled to the practice facilities of the Indianapolis Colts to shoot a series of spots with NFL super-mascot Blue, and his handler. Darick D’ercole shot Sony F900. agency + production | Tom Baldonado, Mike Heinrich and Darick D’ercole, blue onion edit | Steven Lopez, Crosspoint color | Eric Anolin, Crosspoint sound | Kirk Claussen, Crosspoint Shot on location at the Ice Ranch in Littleton, Colorado. We filmed all of the skating/shooting/puck-handling footage on RED with Ryan Dunn, our body-double (and hockey teammate of Crosspoint colorist Eric Anolin). Paul Stastny finished the day on the ice with on-camera stand-ups, voice recordings and still photography. agency + production | Shawn Roberts, Mike Heinrich and Darick D’ercole, blue onion edit | Matt Struck, Crosspoint color | Eric Anolin, Crosspoint sound | Kirk Claussen, Crosspoint
This is, by far, my favorite AVL that I’ve come across. Maybe growing up in Conifer, CO is the reason I have a soft spot for debauchery and killin’ things. Nothin’ like gettin’ loaded and shootin’ a gun, boy howdy! I tell you what, these boys know how to do it right! Driving their winnebago straight into an Aspen grove (not the one with an Apple Store), poppin a few Barley pops, drinking straight from a bottle of jack, playing poker for popcorn, wearing the Sorel’s with the fur on top despite the fact there is no snow…. Straight up ballin’! I’m still trying to figure out what these guys are hunting for. They are all carrying shotguns, its the spring and they are obviously in the mountains. Turkey? I hate to break it to you fellas, good luck getting a bird producing that much racket and only one can of Copenhagen! Amateurs. I’m pretty sure I got some of my Senior pics taken in that aspen grove. Probably wearing a similar denim shirt no less.