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When you think of a full service video production company, you may think of oversized budgets, overpriced rates and celebrity talent. However, that’s not quite what it means. Being a full service video production company means being dedicated to creating an end product that not only meets expectations, but produces results. It means building brands, empowering innovation and facilitating creativity through a talented team of individuals. It means pushing boundaries on what we can explore, do and create. Sound good? Here’s an inside look at the building blocks of a solid, full service video production team:   Writers: These talented individuals translate your vision into words that captivate audiences of all sizes and demographics.They know what sells, what engages, and how to express it meaningfully to your viewers. Producers: Full time producers understand the production process, and are diligent about keeping projects on task and on budget. Directors: Tell your story with a creative spark. (At Crosspoint, ours happen to be award winning!) Art Directors: Help create the vision, taking your video to the next level. Editors and Audio Engineers: There are many benefits of having a full time editor and audio engineer on your side. A few of them include: high quality video and audio production as well as […]

The use of video is becoming increasingly popular in the digital advertising space; but the term “corporate video” seems to have a reputation of being dull, boring, costly and ineffective. Why? What are these so-called “corporate videos” missing? Let’s explore the benefits of investing in corporate videos and how to make them work for you. We often get asked why it’s important to work with a corporate video production team such as ours. Why not just pick up your home camera and give a chat about your product; information is information, right? While there are many benefits, one of the main ones is this: Investing in a quality video shows that you believe your product or service is worth investing in! Why would your potential customers offer you money when you aren’t willing to display the same show of faith? Details like this make a difference in showing your audience that you plan to be around for a while, and that you don’t cut corners in your services. Along with the importance of quality comes an importance in storyline. A video can make things come alive. This is your chance to offer a compelling, tangible experience. You want to give your audience a reason to be […]