The Best Way to Use Video on Websites in 2016

Why businesses of all sizes NEED to include video in all marketing plans moving forward Web video production services have never been hotter. Increasing in every industry, businesses everywhere are beginning to discover the capabilities of a compelling video. Instead of wading through pages of technical details, videos bring concepts alive. Video marketing allows your audience to have the closest thing to an in-person experience, making your products or services far more real to them than a text-based description. With websites and social media becoming an ever-increasing part of today’s market, video-based marketing has become a must for all businesses, regardless of size or industry. Many forward-thinking business owners have taken the plunge into video content with enthusiasm, but don’t have the experience to know how to construct a video that engages, and how to then leverage it. How can you utilize your video potential to the fullest? An experienced team such as ours knows how to create the structure for effective web video production and implementation. Let’s explore a few of the ways you can give your company an extra edge with video marketing: Home page videos: There is a marked increase in conversion rates when the home page has a video offering an introduction […]

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