How Long Does It Take? Navigating the Video Production Process

Video is one of the most powerful forms of marketing. Studies show that when given the choice, people would rather watch a video about a subject they are interested in than read about it. To give your business a competitive edge, it’s vital that you have a quality video presence on your website and social media. So here you are, ready to shoot a video to showcase your business. What can you expect from the video production process? How long will it take? People tend to ask us this often, especially when they are new to this type of marketing. Here’s a few things to consider along the way: Production team vs. one-man contractor – Timing can vary greatly based on who is creating your video. While technology and talent allow individuals to create perfectly adequate work, timing can be an issue. An individual can take months in editing the raw footage, and if they have other clients, there’s no guarantee you’d be the priority. With a production team, you have different people working together to create quality videos with a cohesive, reliable process. Shooting raw footage vs. assembling clips – Does your video involve shooting original footage, or is it based on previous clips? […]

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