The Secret to Leveraging Corporate Videos

The use of video is becoming increasingly popular in the digital advertising space; but the term “corporate video” seems to have a reputation of being dull, boring, costly and ineffective. Why? What are these so-called “corporate videos” missing? Let’s explore the benefits of investing in corporate videos and how to make them work for you.

We often get asked why it’s important to work with a corporate video production team such as ours. Why not just pick up your home camera and give a chat about your product; information is information, right? While there are many benefits, one of the main ones is this: Investing in a quality video shows that you believe your product or service is worth investing in! Why would your potential customers offer you money when you aren’t willing to display the same show of faith? Details like this make a difference in showing your audience that you plan to be around for a while, and that you don’t cut corners in your services.

Along with the importance of quality comes an importance in storyline. A video can make things come alive. This is your chance to offer a compelling, tangible experience. You want to give your audience a reason to be engaged, and interested enough to share your videos with others. Here are a few ideas for storylines to get you started:

  • “How We Started”: Did you have a pivotal moment that inspired you to start your company? What was it like when you started your venture? Giving your audience a personal, inside peek at the purpose behind what you do is a great way to connect.
  • “A Day in the Life”Go behind-the-scenes. Find a personable, interesting employee and follow them for a day. Show your customers all the juicy details that are usually invisible to the public. Let them see the effort, care and interesting angles of your company that aren’t usually featured.
  • “Customer Demos”Hit the streets with your team and engage with your audience in a tangible way. Demo your product, using video to record their questions, reactions, laughter and curiosity. People tend to get curious when they see someone else engaged with something.
  • “How To”Show your products being used in real life. Everything can be infused with a story; just try it. For example: the humble fishing hook. While a hook is not inherently thrilling to describe, a video can make it come alive, bringing the viewer into a place where they can see the action and adventure in what that hook can offer. In picturing themselves in the experience, they are one step closer to buying your product.


At Crosspoint, video production is all we do. It’s our sole undertaking to create, produce and edit professional-grade commercials and videos to showcase the brand stories, products and services of the forward-thinking clients we serve. With full-service studios right here in house, we are your one-stop video shop.

Let us point you in the right direction. Jeff Feierstein, VP of Production Services, would be happy to talk to you about your video needs. Call him at 303-233-2700 today!