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Boston Market – Lunch for Lunch

Cameron Christopher Thomas Advertising recently recruited Walk the Line Films and Crosspoint to execute two new Boston Market spots. Walk the Line Films’ Director of Photography, Roger Sackett, shot all food footage on a Sony EX1 using a lens adapter to accommodate the use of film primes. The results are stunning and look remarkably close to film, at a fraction of the cost. From there, Crosspoint editor, Luke Bishop, integrated the Sony XDCAM with a graphical treatment created in Adobe After Effects and assembled the piece in Apple’s Final Cut Pro. The spots were then sent to colorist, Eric Anolin, to be graded in Filmlight’s Baselight ONE. The digital files effortlessly transferred between the two suites using XML and were conformed in Baselight for finishing in AVID DS. Donald Cosiglia added all the finishing touches, including 3D, to finish the spot. client | Boston Market agency | CCT Advertising production co | Walk the Line Films edit, graphics| Luke Bishop, Crosspoint color | Eric Anolin, Crosspoint finish edit, graphics | Donald Corsiglia, Crosspoint sound | Rocky Mountain Recorders

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