Network Affiliates – Personal Injury Testimonial

agency | Network Affiliates
editor | Matt Struck
audio engineer | Kirk Clausen

Testimonials are a great way to express the personal feelings of how a product or service has impacted an individual. The benefit of this particular series of testimonials was that they were going to be used on the internet, thus not being constricted to the 30 second requirement of a typical broadcast commercial. The footage was shot in HD on a green screen background. This, along with it being finished for the web, provided the advantage of resizing the footage at each cut and compositing the subject over a faux environment with changing depth of field. In turn, this provided the power editing effect of tight shots to really express the deep emotions of the testimonial and cutting wide shots to avoid jump cuts.