Boston Market – Lunch for Lunch

Cameron Christopher Thomas Advertising recently recruited Walk the Line Films and Crosspoint to execute two new Boston Market spots. Walk the Line Films’ Director of Photography, Roger Sackett, shot all food footage on a Sony EX1 using a lens adapter to accommodate the use of film primes. The results are stunning and look remarkably close to film, at a fraction of the cost.

From there, Crosspoint editor, Luke Bishop, integrated the Sony XDCAM with a graphical treatment created in Adobe After Effects and assembled the piece in Apple’s Final Cut Pro. The spots were then sent to colorist, Eric Anolin, to be graded in Filmlight’s Baselight ONE. The digital files effortlessly transferred between the two suites using XML and were conformed in Baselight for finishing in AVID DS. Donald Cosiglia added all the finishing touches, including 3D, to finish the spot.

client | Boston Market
agency | CCT Advertising
production co | Walk the Line Films
edit, graphics| Luke Bishop, Crosspoint
color | Eric Anolin, Crosspoint
finish edit, graphics | Donald Corsiglia, Crosspoint
sound | Rocky Mountain Recorders

If I offended you somehow, please let me know. Lukeb@Crosspoint.com

This entry was posted on Thursday, February 11th, 2010 at 1:04 pm and is filed under blog, featured, work and tagged with After Effects, AVID DS, Baselight, color grading, Filmlight, Final Cut Pro, HD, Sony EX1. You can follow any responses to this entry through the RSS 2.0 feed.